The industry that we studied was the film industry. The two films I am looking as part of my case study are ill manors, A field in England and Wolf of wall street. Wolf of wall street is a Hollywood movie which contains Leonardo DiCaprio, whereas ill manors is a low budget U.K movie by Ben Drew (plan b) containing Riz Ahmed. A field in England is art house movie produced in the U.K.
Wolf of wall street does you E- media to promote the movie, but the content on the official website isn't anything user generated and doesn't involve the consumers in anyway as is all produced by the production company and nothing user generated. What we do see on the official website on the main page is the DVD being promoted and they need consumers to buy the DVD to make a profit so they advertise it on the main page. One thing on the website is user generated which is 'Make a GIF' and this is where you start and stop the trailer from anywhere and add text once you make the GIF you could share it on social networks or you could download it. This is user generated because the audience make it themselves.
The use of E- media is very important to ill manors the importance to their construction. As ill manors don't have a big budget they heavily rely on e media to promote the movie as it's free and very effective as many people use social networks. The way ill manors use user- generated content is very unique in way that they rely on twitter users to make the starter work. They needed tweets from people to make this work as they projected tweets all over London to promote the movie. This could possibly be done by print by people sending in their opinions - will people really want to do that? no. So E media is very important because is much quicker and very easy to use. This is user generated because the text is produced by the audience and it wouldn't work without them.
The director of ill manors had to present a ted x lecture which was reached to class A and B audiences. The lecture was about the ideologies and what he intends with ill Manors. Plan B's approach had to be different as he is a informal type a guy, but to a high grade audiences he had to be more formal. The main topic in this ted x lecture was how the media create stereotypes towards younger people and how younger people are labelled with these names. The aim of the lecture was to inform the audience about ill manors and how the movie breaks these stereotypes. This article was shown in moving image (you tube) This ted x lecture could be presented in a different way which is print as it could have been in a newspaper or a magazine- but this one would be in the likes of: Guardian or telegraph as it targeted at a higher class audience.
Branding is very important in the way it's consumed. This is because of the low amount of moving image on ill manors products. What the production company has done is that they kept the brand very consistent and we don't see it change on different platforms. The typography is unchanged thought as it's kept the same and we see the same things. This is effective as there isn't any moving image that keeps the consumers entertained so it's very important that they kept it consistent so the audience will recognize the brand. On the other hand A field in England release platform has left importance on in its consumption as all platforms were released on the same day. So the a individual platform has no importance as it's all out in one go. You could watch the movie online so it makes it easier for the audience to access it so the movie will have a wider reach as its free online.
Monday, 5 May 2014
Wednesday, 23 April 2014
The trailer starts really fast with fast pace and this is one the most common trailer convention as we see it with Ill manors as well the trailer has fast pace and it tends to slow down as we get into the trailer. The track in this trailer is parallel to what's happening in the trailer which is pretty messy and chaotic and the track represents what's happening in the trailer. After we see a close up of Leonardo DiCaprio which shows that he is the main actor as the audience will want to know and people will be more interested as Leonardo is very popular and has a massive fan base and this is another important convention that they have imputed because more trailers do have shots of the main actors as it could determine if the neutrals watch the movie when it comes out. Also we see other names the likes of Jonah Hill who are very popular in the industry and we don't see the unknown actors which is very understandable because these people aren't know well in the industry so it's very important that we see the names of the main starts because it could attract a wider range audience because these 2 men are very popular.
Both Jonah Hill and Leonardo DiCaprio did interviews for the Ellen show which is a family show where she interviews musicians, actors etc. Leonardo DiCaprio talks about the movie and his style is more serious because he discusses the movie and that's really it. Also he talks about some of his older movies which a older audience will know about because they're aimed at a older age because most of his movies are a 16 or a 18. With this is interview is about the movie because Ellen is talking about the movie and the performance of Leo which is promoting the movie because the people watching will want to see his performance. On the other hand Jonah Hill has the comedy aspect because younger audience will be familiar with him because he's been involved in movies which are targeted at a younger age: Superbad and 21 jump street so he adds some comedy as he's a funny man in the industry. He talks about his desire to work with the director and many teenagers could relate to this because younger people might have desire to work with a upcoming director just like Jonah Hill did. The movie is being promoted as Ellen talks about his performance and how he suited the role.
Similarties between the three platforms
The main similarity between the three platforms is that they are trying to promote the movie and they use each platforms to do so. They try send out a serious message about the importance of the story as on all platforms all we see is articles or interviews about the movie the characters don't really promote themselves because the movie is more important. The three platforms have the intention which is promoting the movie and they promoted It very well because this is one of the best movies of 2014 and most viewed because the promotion section was very successful. This is because the actors weren't promoting themselves they were promoting the wolf of wall street brand and we don't see this in the modern day.
The difference was that each different platform had a different target audience. Different magazines had different target audience and different Interviews had a different target audience and the articles were focused on different topics because the target audience. Broadcast is targeted at a wider range because the interviews were don't on mainstream networks which attracts more viewers as more people tend to watch TV and the interviews were on peak times and one of the most popular talk show in America which is Ellen and this is targeted at a wide range of people, whereas social network don't have a wide range of audience because younger people tend to use social networks as we could see by the twitter followers as it on has 30k followers because not many people use twitter and that's why we don't see heavy advertising on twitter because it's a wide range of people. Individually social network is one of the most valuable because the actors have twitter and these actors have over a million followers and what I think that happens is that the industry want the actors to promote on their individual twitter accounts because they have massive fan base and that's why we see on their separate accounts they promote the movie, so people who don't know wolf of wall street but follow Jonah Hill will see the tweet about the movie and this could attract more people to watch it. But for wolf of wall street promoting on the twitter account isn't as affective as print or broadcast.
The difference was that each different platform had a different target audience. Different magazines had different target audience and different Interviews had a different target audience and the articles were focused on different topics because the target audience. Broadcast is targeted at a wider range because the interviews were don't on mainstream networks which attracts more viewers as more people tend to watch TV and the interviews were on peak times and one of the most popular talk show in America which is Ellen and this is targeted at a wide range of people, whereas social network don't have a wide range of audience because younger people tend to use social networks as we could see by the twitter followers as it on has 30k followers because not many people use twitter and that's why we don't see heavy advertising on twitter because it's a wide range of people. Individually social network is one of the most valuable because the actors have twitter and these actors have over a million followers and what I think that happens is that the industry want the actors to promote on their individual twitter accounts because they have massive fan base and that's why we see on their separate accounts they promote the movie, so people who don't know wolf of wall street but follow Jonah Hill will see the tweet about the movie and this could attract more people to watch it. But for wolf of wall street promoting on the twitter account isn't as affective as print or broadcast.
Tuesday, 22 April 2014
institutions use each platform to reach their target audience
Print Media
The institutions use different articles, magazines and different print adverts to promote the movie and with magazine this appeals to different people and it could gain a wider range audience. With print they inform people about the movie as they use different methods
Broadcast
The institution use trailers to reach to the target audience and the audience are main streamers who are likely to hear about the movie as the institution use promote on: sky, virgin and use BBC for interviews.
E- media
The biggest appeal is on E-media because majority of the people are on E media and this is how they could promote the movie as its free and effective. They use Facebook and twitter to promote the movie and they share shots from the movie regularly.
Print Media
The institutions use different articles, magazines and different print adverts to promote the movie and with magazine this appeals to different people and it could gain a wider range audience. With print they inform people about the movie as they use different methods
Broadcast
The institution use trailers to reach to the target audience and the audience are main streamers who are likely to hear about the movie as the institution use promote on: sky, virgin and use BBC for interviews.
E- media
The biggest appeal is on E-media because majority of the people are on E media and this is how they could promote the movie as its free and effective. They use Facebook and twitter to promote the movie and they share shots from the movie regularly.
Monday, 21 April 2014
How the characters represented
Print media
All the actors are represented in the same equal way and I think they have set out to just be themselves and just tell the truth. Jonah Hill done more interviews more than most of the cast as he is very popular and very funny so institutions want him to do interviews. Jonah Hill is presented as the funny guy and he is like that in most movies and Leonardo is represented as the more serious actor and In the movie this is how it is. They both used American English as the pair are both American
Broadcast media
Yet again they are both presented as you will think humorous and both are very calm and very funny and this is why the movie is superb because the both actors match their role. The thing I noticed that these 2 never done interviews together on the TV and on radio because you would expect the main actors to do interviews together and this wasn't the case with wolf of wall street. What I noticed with my research is that these 2 men both set out to entertain people and they do it very well.
Emedia
Both of these actors have twitter accounts and they have over million followers each. But they don't regular tweet. The last time Jonah Hill tweeted was on the 10th April and he tweeted regularly before and he talks about random things just like the majority on twitter. He promotes on his twitter account as he put a picture up when the movie came out and recently shared the trailer for 22 jump street. when he tweets we hear what we expect from Jonah Hill talking about random things which usually be about music or TV
Leonardo doesn't tweet at all the last time he tweeted was in March and when does tweet is about promoting something, I believe that he doesn't run his twitter account is run by his agents or the industry and they use his twitter account to promote as he has over a million followers.
Print media
All the actors are represented in the same equal way and I think they have set out to just be themselves and just tell the truth. Jonah Hill done more interviews more than most of the cast as he is very popular and very funny so institutions want him to do interviews. Jonah Hill is presented as the funny guy and he is like that in most movies and Leonardo is represented as the more serious actor and In the movie this is how it is. They both used American English as the pair are both American
Broadcast media
Yet again they are both presented as you will think humorous and both are very calm and very funny and this is why the movie is superb because the both actors match their role. The thing I noticed that these 2 never done interviews together on the TV and on radio because you would expect the main actors to do interviews together and this wasn't the case with wolf of wall street. What I noticed with my research is that these 2 men both set out to entertain people and they do it very well.
Emedia
Both of these actors have twitter accounts and they have over million followers each. But they don't regular tweet. The last time Jonah Hill tweeted was on the 10th April and he tweeted regularly before and he talks about random things just like the majority on twitter. He promotes on his twitter account as he put a picture up when the movie came out and recently shared the trailer for 22 jump street. when he tweets we hear what we expect from Jonah Hill talking about random things which usually be about music or TV
Leonardo doesn't tweet at all the last time he tweeted was in March and when does tweet is about promoting something, I believe that he doesn't run his twitter account is run by his agents or the industry and they use his twitter account to promote as he has over a million followers.
Institutions involved
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