The industry that we studied was the film industry. The two films I am looking as part of my case study are ill manors, A field in England and Wolf of wall street. Wolf of wall street is a Hollywood movie which contains Leonardo DiCaprio, whereas ill manors is a low budget U.K movie by Ben Drew (plan b) containing Riz Ahmed. A field in England is art house movie produced in the U.K.
Wolf of wall street does you E- media to promote the movie, but the content on the official website isn't anything user generated and doesn't involve the consumers in anyway as is all produced by the production company and nothing user generated. What we do see on the official website on the main page is the DVD being promoted and they need consumers to buy the DVD to make a profit so they advertise it on the main page. One thing on the website is user generated which is 'Make a GIF' and this is where you start and stop the trailer from anywhere and add text once you make the GIF you could share it on social networks or you could download it. This is user generated because the audience make it themselves.
The use of E- media is very important to ill manors the importance to their construction. As ill manors don't have a big budget they heavily rely on e media to promote the movie as it's free and very effective as many people use social networks. The way ill manors use user- generated content is very unique in way that they rely on twitter users to make the starter work. They needed tweets from people to make this work as they projected tweets all over London to promote the movie. This could possibly be done by print by people sending in their opinions - will people really want to do that? no. So E media is very important because is much quicker and very easy to use. This is user generated because the text is produced by the audience and it wouldn't work without them.
The director of ill manors had to present a ted x lecture which was reached to class A and B audiences. The lecture was about the ideologies and what he intends with ill Manors. Plan B's approach had to be different as he is a informal type a guy, but to a high grade audiences he had to be more formal. The main topic in this ted x lecture was how the media create stereotypes towards younger people and how younger people are labelled with these names. The aim of the lecture was to inform the audience about ill manors and how the movie breaks these stereotypes. This article was shown in moving image (you tube) This ted x lecture could be presented in a different way which is print as it could have been in a newspaper or a magazine- but this one would be in the likes of: Guardian or telegraph as it targeted at a higher class audience.
Branding is very important in the way it's consumed. This is because of the low amount of moving image on ill manors products. What the production company has done is that they kept the brand very consistent and we don't see it change on different platforms. The typography is unchanged thought as it's kept the same and we see the same things. This is effective as there isn't any moving image that keeps the consumers entertained so it's very important that they kept it consistent so the audience will recognize the brand. On the other hand A field in England release platform has left importance on in its consumption as all platforms were released on the same day. So the a individual platform has no importance as it's all out in one go. You could watch the movie online so it makes it easier for the audience to access it so the movie will have a wider reach as its free online.
No comments:
Post a Comment