The trailer starts really fast with fast pace and this is one the most common trailer convention as we see it with Ill manors as well the trailer has fast pace and it tends to slow down as we get into the trailer.  The track in this trailer is parallel to what's happening in the trailer which is pretty messy and chaotic and the track represents what's happening in the trailer.  After we see a close up of Leonardo DiCaprio which shows that he is the main actor as the audience will want to know and people will be more interested as Leonardo is very popular and has a massive fan base and this is another important convention that they have imputed because more trailers do have shots of the main actors as it could determine if the neutrals watch the movie when it comes out.  Also we see other names the likes of Jonah Hill who are very popular in the industry and we don't see the unknown actors which is very understandable because these people aren't know well in the industry so it's very important that we see the names of the main starts because it could attract a wider range audience because these 2 men are very popular.

Both Jonah Hill and Leonardo DiCaprio did interviews for the Ellen show which is a family show where she interviews musicians, actors etc.  Leonardo DiCaprio talks about the movie and his style is more serious because he discusses the movie and that's really it. Also he talks about some of his older movies which a older audience will know about because they're aimed at a older age because most of his movies are a 16 or a 18.  With this is interview is about the movie because Ellen is talking about the movie and the performance of Leo which is promoting the movie because the people watching will want to see his performance. On the other hand Jonah Hill has the comedy aspect because younger audience will be familiar with him because he's been involved in movies which are targeted at a younger age: Superbad and 21 jump street so he adds some comedy as he's a funny man in the industry.  He talks about his desire to work with the director and many teenagers could relate to this because younger people might have desire to work with a upcoming director just like Jonah Hill did. The movie is being promoted as Ellen talks about his performance and how he suited the role.

 

 

 

 

 

 

 

 

 

 

 

 

Similarties between the three platforms

The main similarity between the three platforms is that they are trying to promote the movie  and they use each platforms to do so. They try send out a serious message about the importance of the story as on all platforms all we see is articles or interviews about the movie the characters don't really promote themselves because the movie is more important.  The three platforms have the intention which is promoting the movie and they promoted It very well because this is one of the best movies of 2014 and most viewed because the promotion section was very successful. This is because the actors weren't promoting themselves they were promoting the wolf of wall street brand and we don't see this in the modern day.

The difference was that each different platform had a different target audience. Different magazines had different target audience and different Interviews had a different target audience and the articles were focused on different topics because the target audience.  Broadcast is targeted at a wider range because the interviews were don't on mainstream networks which attracts more viewers as more people tend to watch TV and the interviews were on peak times and one of the most popular talk show in America which is Ellen and this is targeted at a wide range of people, whereas social network don't have a wide range of audience because younger people tend to use social networks as we could see by the twitter followers as it on has 30k followers because not many people use twitter and that's why we don't see heavy advertising on twitter because it's a wide range of people.  Individually social network is one of the most valuable because the actors have twitter and these actors have over a million followers and what I think that happens is that the industry want the actors to promote on their individual twitter accounts because they have massive fan base and that's why we see on their separate accounts they promote the movie, so people who don't know wolf of wall street but follow Jonah Hill will see the tweet about the movie and this could attract more people to watch it. But for wolf of wall street promoting on the twitter account isn't as affective as print or broadcast.

institutions use each platform to reach their target audience

Print Media
The institutions use different articles, magazines and different print adverts to promote the movie and with magazine this appeals to different people and it could gain a wider range audience. With print they inform people about the movie as they use different methods

Broadcast
The institution use trailers to reach to the target audience and the audience are main streamers who are likely to hear about the movie as the institution use promote on: sky, virgin and use BBC for interviews.

E- media
The biggest appeal is on E-media because majority of the people are on E media and this is how they could promote the movie as its free and effective. They use Facebook and twitter to promote the movie and they share shots from the movie regularly.

E media shots

How the characters represented

Print media
All the actors are represented in the same equal way and I think they have set out to just be themselves and just tell the truth. Jonah Hill done more interviews more than most of the cast as he is very popular and very funny so institutions want him to do interviews.  Jonah Hill is presented as the funny guy and he is like that in most movies and Leonardo is represented as the more serious actor and In the movie this is how it is. They both used American English as the pair are both American

Broadcast media
Yet again they are both presented as you will think humorous and both are very calm and very funny and this is why the movie is superb because the both actors match their role.  The thing I noticed that these 2 never done interviews together on the TV and on radio because you would expect the main actors to do interviews together and this wasn't the case with wolf of wall street. What I noticed with my research is that these 2 men both set out to entertain people and they do it very well.

 Emedia
  Both of these actors have twitter accounts and they have over million followers each. But they don't regular tweet. The last time Jonah Hill tweeted was on the 10th April and he tweeted regularly before and he talks about random things just like the majority on twitter.  He promotes on his twitter account as he put a picture up when the movie came out and recently shared the trailer for 22 jump street. when he tweets we hear what we expect from Jonah Hill talking about random things which usually be about music or TV

Leonardo doesn't tweet at all the last time he tweeted was in March and when does tweet is about promoting something, I believe that he doesn't run his twitter account is run by his agents or the industry and they use his twitter account to promote as he has over a million followers.

Institutions involved

	Red Granite Pictures Appian Way Productions Sikelia Productions Emjag Productions
	Paramount Pictures (North America/Japan) Universal Pictures (select Europe countries)[1] Roadshow Entertainment (Australia & New Zealand)[

How does the industry promote the film using –

print

As Leonardo DiCaprio and Jonah Hill are the 2 main noticeable stars they had to do interviews in both America and England. They done interviews on different topics with different industries. These interviews are stickly about the movie as the industry need to promote the movie and its very easy doing it with major industries because these industries have many readers and this is why most interviews both these men are talking about the movie.  These interviews are with both magazines and newspapers.

In one interview Jonah hill talks about drugs and in one interview he talks about the money involved and how much he got paid to take part. In the guardian movie it more about the movie and more about behind the scenes and with the red-carpet the interview is more about himself as he talks about why he took the minimum acting wage to take part.

Broadcast
The industry have released some behind the scene footage and it will come out fully with the DVD in the summer The one which was released on YouTube was only 3 minutes and this where you could see the making of the scenes.  This feature is almost like a reward because the industry want reward the customers as they brought the tickets to watch the movie so they give it free when the DVD releases.

Jonah Hill and Leonardo Di Caprio featured on the Ellen show and this is where these 2 were talking about the movie, but with Jonah hill he was talking about his weight loss with Ellen, but Leonardo was just taking about the movie and the experience. Jonah Hill did 2 sets of interviews with Radio 1 and the first one was in the morning where is more serious and he has questions about the movie and he has to go more in depth. The other interview which was few weeks later it was in a more relaxed situation but he couldn't give much away because the movie wasn't out and what he does is plays games with the presenters as is more relaxed.

E media
On the Facebook page they aren't many interactions with the audience the only interaction that is on the Facebook wall is when the industry give a link where there want the audience to vote for Leonardo DiCaprio for a award, but on the Facebook page there isn't much interaction as they only upload shots from the movie which are captioned.

The social network is a very interesting aspect to this movie because they don't really ask for much and they don't really interact. They promote it very interestingly as daily they have shots from the movie which a captioned by a short sentence and this would want the audience to go watch the movie as they would want to know what is happening in the shot because they don't give much away.

How are texts in the three platforms constructed?

Print

One of the main Hollywood actor Jonah Hill did a interview with guardian where he is talking about snorting fake cocaine and this was done to the guardian newspaper. He done other interviews depending on what type of industry he's giving the interview to.  E.g. talking about his health and weight loss with men's health. Talking about the movie with Ontheredcarpet. One example was that he did a interview with the guardian and he talks about snorting fake cocaine. This interview has a basic start as it introduces the movie and Jonah hill and then he talks about the topic which was cocaine. Also in this interview he talks about his acting history and how he adores the director wolf of wall street, but the main topic was the cocaine issue as that will get viewers and sell newspapers. By using the Marin Scorsese name it could get more viewers as this man is hugely popular as he has produced many movies.

Broadcast

All the actors from wolf of wall street promoted themselves and the movie in many different ways as they all done interviews for radio and TV shows.  Jonah Hill done a interview for radio 1 where he talks about how it was working with Leonardo DiCaprio and talks more about the Movie.  This interview was done on the breakfast show and this is because this is when people adults go to work and they would learn more about the movie as radio 1 is a very popular show. The morning show always have different guests from movie stars to TV stars.  This is a very important part to the promotion because  this is where Jonah hill talks about the filming stage and gives a insight to the movie which people will want to hear about and it's very interesting because people will want to hear  how it is working with Leonardo DiCaprio because he is very interesting man.

E- Media
The wolf of wall street twitter page has over 30 thousand followers and the page has only sent out 276 tweets.  Many twitter pages have competitions where people could win items, Whereas the  twitter feed only has tweets about the actors if they have won a award and that's the only thing they tweet about.  They also retweet tweets from fans when they are tweeting a picture where they are about to watch the movie and daily they have pictures from the movie captioned.

The Facebook page has 1.2 million likes. The most interesting thing on the Facebook page was the Spotify playlist which has all the songs from he movie.  It's very similar to the twitter page as they just post daily pictures from the movie which are all captioned. They ask you to vote for the actors so they could win the award and dedicated fans will vote for the actors in the movie

Wolf of wall street case study

Who are the films target audience(s) and how do you know?
The Target audience for wall of wall street is 16 or upwards. Duo to the scenes included in the movie which aren't suitable for children. The scenes contain nudity, sex and drugs which aren't suitable for younger children.  The movie also have the use of swear words throughout the movie. The drug use in this movie is very high because is about stock breakers and bankers and these people use cocaine. By the watching the movie and researching it in depth I have the backing and understanding that this is the suitable target audience because younger people may not be able to understand the narrative.

The film is promoted to it's target audience through print by;
Firstly the two main actors: Leonardo diCaprio and Jonah Hill done interviews with different types of industries talking about different subjects. The industry they done interviews for were:  Ontheredcarpet, Guardian, Vulture, daily mail etc.  They were talking about different aspects of the movie e.g. Jonah Hill was talking about snorting fake cocaine. Jonah Hill also done a interview for MensHealth and this is where he talks about his weight loss and this magazine is targeted at  mid aged men this allows men to get into the movie and this attract more people to watch the movie, on the other hand Ontheredcarpet are targeted to men and women and these people will learn about the movie. No interviews were done for any industries just aimed at women this is because women don't prefer these types of movies which contains drugs and high amount of sex scenes. By doing interviews for different types of magazines this allows wolf of wall street will get different audiences men and female.

The film is promoted to it's target audience through Broadcast by:
This movie isn't out on DVD/Blue ray as it just came out in cinemas this movie is predicted to come out on DVD in the summer.

The soundtrack is available to download and buy from stores. The album contains different artists and aren't just done by the individual one. The album was composed by Theodore Shapiro and the record label behind it was virgin records. The album contains 16 tracks.

Jonah Hill done a interview with Radio 1 and this is where he speaks about the movie itself and talks about Leonardo DiCaprio and he does a interview with the Ellen show where he talks about most aspects. Leonardo DiCaprio talks to Ellen on the show as well and he talks about the movie.  By doing different interviews the movie will reach to different people which will lead to more people watching the movie.