Monday 21 April 2014

Wolf of wall street case study

Who are the films target audience(s) and how do you know?
The Target audience for wall of wall street is 16 or upwards. Duo to the scenes included in the movie which aren't suitable for children. The scenes contain nudity, sex and drugs which aren't suitable for younger children.  The movie also have the use of swear words throughout the movie. The drug use in this movie is very high because is about stock breakers and bankers and these people use cocaine. By the watching the movie and researching it in depth I have the backing and understanding that this is the suitable target audience because younger people may not be able to understand the narrative.

The film is promoted to it's target audience through print by;
Firstly the two main actors: Leonardo diCaprio and Jonah Hill done interviews with different types of industries talking about different subjects. The industry they done interviews for were:  Ontheredcarpet, Guardian, Vulture, daily mail etc.  They were talking about different aspects of the movie e.g. Jonah Hill was talking about snorting fake cocaine. Jonah Hill also done a interview for MensHealth and this is where he talks about his weight loss and this magazine is targeted at  mid aged men this allows men to get into the movie and this attract more people to watch the movie, on the other hand Ontheredcarpet are targeted to men and women and these people will learn about the movie. No interviews were done for any industries just aimed at women this is because women don't prefer these types of movies which contains drugs and high amount of sex scenes. By doing interviews for different types of magazines this allows wolf of wall street will get different audiences men and female.

The film is promoted to it's target audience through Broadcast by:
This movie isn't out on DVD/Blue ray as it just came out in cinemas this movie is predicted to come out on DVD in the summer.

The soundtrack is available to download and buy from stores. The album contains different artists and aren't just done by the individual one. The album was composed by Theodore Shapiro and the record label behind it was virgin records. The album contains 16 tracks.

Jonah Hill done a interview with Radio 1 and this is where he speaks about the movie itself and talks about Leonardo DiCaprio and he does a interview with the Ellen show where he talks about most aspects. Leonardo DiCaprio talks to Ellen on the show as well and he talks about the movie.  By doing different interviews the movie will reach to different people which will lead to more people watching the movie.

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