Similarties between the three platforms

The main similarity between the three platforms is that they are trying to promote the movie  and they use each platforms to do so. They try send out a serious message about the importance of the story as on all platforms all we see is articles or interviews about the movie the characters don't really promote themselves because the movie is more important.  The three platforms have the intention which is promoting the movie and they promoted It very well because this is one of the best movies of 2014 and most viewed because the promotion section was very successful. This is because the actors weren't promoting themselves they were promoting the wolf of wall street brand and we don't see this in the modern day.

The difference was that each different platform had a different target audience. Different magazines had different target audience and different Interviews had a different target audience and the articles were focused on different topics because the target audience.  Broadcast is targeted at a wider range because the interviews were don't on mainstream networks which attracts more viewers as more people tend to watch TV and the interviews were on peak times and one of the most popular talk show in America which is Ellen and this is targeted at a wide range of people, whereas social network don't have a wide range of audience because younger people tend to use social networks as we could see by the twitter followers as it on has 30k followers because not many people use twitter and that's why we don't see heavy advertising on twitter because it's a wide range of people.  Individually social network is one of the most valuable because the actors have twitter and these actors have over a million followers and what I think that happens is that the industry want the actors to promote on their individual twitter accounts because they have massive fan base and that's why we see on their separate accounts they promote the movie, so people who don't know wolf of wall street but follow Jonah Hill will see the tweet about the movie and this could attract more people to watch it. But for wolf of wall street promoting on the twitter account isn't as affective as print or broadcast.