Exam Feedback

25/48

WWW: Quite Detailed answers interoperating media terminology 

EBI:  Include more examples, especially in the later questions 

L/R: rewrite question 3, including more examples/terminology

Q3: How does sound contribute to the atmosphere created in the opening scene 

At the start of the scene there was a very clever use of silence when the man was lighting the cigarette This was very effective as this made the audience think this functions as a enigma code. Where is this man? and Why was it very quiet? In this scene the sound used was diegetic and they was an element of non-diegetic. The difference between diegetic and non diegetic is that  diegetic is coming from the scene of coming from someone in the scene. Non- diegetic is sound which is not coming from the scene-it's added on. The the high pitch soundtrack was added to this scene whilst editing- this soundtrack was very spooky and it was very high pitch and it was going with the fire so this was a use of parallel sound as we associate this sound with what's happening in the scene. This soundtrack was creating a very scary atmosphere and a very trapped atmosphere because the fire was just in the boat and was going nowhere- this lead to a massive explosion, the explosion noise was parallel sound. Secondly their was uses of diegetic sound as some sounds were coming from the scene. The sounds that were coming from the scene was the fire and this sound was not added on whilst editing. Also the sound of the fire showed this was a very dangerous environment.  

Thought this scene the sound was keep on speeding up- this was building up tension. With the fire the pitch of the sound was keep on getting higher and higher- the sound was getting higher when we see the fire travelling on the line- The sound was very loud and disturbing and it engages the audience. The clever thing the the direct did with the sound was that when the fire was getting more hotter- the pitch of the sound was getting louder. When the pitch of the sound was getting higher this was creating suspense as the audience wanted to know where is this fire going. Overall the sound was used very well and the uses where very clever and it when well with whole scene. 

Preliminary exercise Evaluation

Self evaluation

The narrative is that the central protagonist (Alieu) delivers drugs to the 'villain' The villain creates an complication within the narrative- when watching this the audience think that this is a very straight forward story, which is the man delivers the 'food' and the other man gets his money. With this we developed the prop character theory- we learnt that the who receives the 'food' is the villain as he creates the complication, by not giving the money. Which is stealing. The hero (who's 'food' gets stolen) reacts as he doesn't receive his money.

WWW:
In the end our work had 18 shots and the shot tracker helped us produce this work and we did the shot tracker very well and the tracker was very detailed.  The tracker is very vital as it shows the time of the shots and it helps us remember how long the shot is going to be and it tells us what to do in every shot.  We did the establishing shot very well as it shows the surroundings and it shows who is the main character. The establishing shot is very vital as it determines if the audience is going to watch it as the establishing shot shows: the setting and the character.  In this video we didn't break the Match on match action rule. We didn't break the 180 degree rule as throughout the whole video  the two characters didn't step out of the line whist talking. We used the shot reverse shot when the dialogue was happening between the two people. The rules weren't broken. We used a variety of shots in the whole play. The close up of Alieu opening the door was a fabulous shot and it was clever use of the camera.

EBI:
When we do the final thing, we need to spend more time on editing as the editing wasn't great as we didn't spend much time on it and when we do the final thing we need to make sure we spend high amounts of time on the editing. Our shots were out of focus as we left it on auto focus, next time we need to make sure the camera is in focus and we need to check the camera before we start filming.  The sound of the characters wasn't very clear as we didn't use mic's and the characters weren't speaking loud enough.

What we learnt is that we have to spend more time planning video work as it is very difficult and everyone has to be 100 per cent committed. We need to spend more time editing and going through all the shots. We need to think about the setting and the setting surroundings- does it match the genre?


Strengths:
Used the match on action rule (Shot reverse shot and 180 degree rule)
Used a good range of shots- Close ups, over the shoulder shot
Simple and understanding storyline
Realistic characters

Weaknesses
Slightly rushed
Camera wasn't used well (auto focus left on)
Spent less time on editing (rushed)

 

Teacher Evaluation for Prelimary excersise

WWW: The uses of the over the shoulder shots. The low angle shot of Alieu. The simple dialogue used. Excellent opening- the establishing shot of Alieu entering the room. The use of silence. Effective match on action. Lastly realistic performances

EBI: Must post the video up on the blog. Editing gone wrong- same line said twice. Out of focus shots. The teacher in the room affection of detail.

Creativity: 3/5
use of technology: 2/5
production process: 2/5
codes and conventions: 3/5 
fit for purpose:3/5
attention to detail: 2/5 

Total: 15/30 

UK DIY 4Cs

Young and Rubicam- control
From my UK DIY 4Cs test majority of my results came under control. coming second was status which wasn't far behind.  With control I am a person with a strong ambition and I have the desire to succeed in life. I am motivated with a great work ethic. Also I am a very organised person.My creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance. I tend to wear top quality prestige clothes- which is not true. I think before I took the test I couldn't see my results not being in control, but status wasn't that far behind. 

TEN brands that appeal to you AND fit your Psychographic group


1) BMW
2) Mercedes
3) Seiko
4) Tagheur
5)Apple
6)Samsung
7)sky
8)Gucci
9)Audi
10)Ralph Lauren





 

Shot list

Shot number		Shot length:
1	Long shot of Alieu walking past the camera	0.03
2	Wide shot of Alieu Approaching the door	0.02
3	Extreme close of Alieu Opening the door	0.04
4	Over the shoulder from Khaled- Alieu walking to the chair	0.04
4	Wide shot of Alieu Sitting down	0.02
5	Over the shoulder  From Alieu- Khaled asking his question	0.04
6	Over the shoulder from Khaled answering the question	0.03
7	Over the shoulder from Alieu- Khaled confessing and getting slightly aggressive.	0.06
8	Over the shoulder from Khaled- Alieu getting cheeky and asking questions	0.04
9	Wide shot- Khaled getting angry and saying ‘please’	0.04
10	Low angle shot- Alieu getting up	0.03
11	Wide shot- Alieu walking towards Khaled	0.05
12	Point of view of Khaled- Alieu approaching khaled	0.05
13	Over the shoulder from Alieu- punching Khaled	0.05
14	Close up- Khaled face	0.02
15	Point of view- Alieu looking at khaled	0.04
16	Wide shot- Alieu running to the door	0.05
17	Close up- of the door handle Alieu opening the door	0.02
18	Long shot- Of Alieu running towards the door	0.05
		1:07

Brand Values for 5 brands

1)Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
The premier league is one off the most successful brand ever-its been around for the last 20 years. Its contains the best teams and players in the world-it has a worldwide appeal. The premier league can fit into some off  Gillian Dyer's lines off appeal. Firstly elite people this is because the best off the best step foot into the premier league and you need real talent. Secondly Rich, luxurious lifestyles this is because the premier league players live luxurious and rich lifestyles-the players have massive houses and have massive pay cheques. The Premier league is the known to be the most exciting league in the world-also the best league in the world.

2)Distill the brand values into one sentence of no more than 10 words.
 The Premier League brand is about exciting the fans and offer the best players in the world.

3)Sum up the brand in ONE word.
   Exciting



1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
   Nike is a brand which offers quality sport products. Nike is based all over the world and offers products all around the world. Nike can fit into many off Gillian Dyer's lines off appeal: Elite people-this is because elite people endorse the Nike Brand the likes of: Sneijder, Ronaldo and Rory Mcilroy. Also you have to be rich (well paid) to buy the Nike products as they are at high prices as the quality of products is very high. It also fits into self importance as the people who wear Nike products care about the way their look and also want stand out in crowds.

2)Distill the brand values into one sentence of no more than 10 words?
Nike is a brand which offers high quality products.

3) sum up the brand in ONE word
   Quality



1) Apple is one of the most successful brand in the world-selling the best technology products on the market. Apple contains great products in its portfolio including the iPhone and the iPad. Apple can fit into some of Gillian Dyers lines of appeal: Happy families-everyone in the house wants an apple product so they can socialize and play games with each other. Rich luxurious lifestyles this is because the apple products are really expensive iPhone prices starting at £429. Lastly successful careers as you need good job to purchase the products and some jobs you get a company phone which is an iPhone.

2) Apple is about top quality technology products;Apple products are simple and easy to use

3) Simple



1) BMW is one of the best brands in the world and one of the most popular brand in the world. This brand falls into some of Gillian Dyer's lines of appeal. Firstly dreams and fantasy as working class people dream to drive a BMW and work hard to drive a BMW. Secondly it goes into rich luxurious lifestyle as the rich people really want to buy a BMW because of the brand and the cooperate image-meaning the rich people will pick a BMW over a Nissan. Lastly,one of the most successful brand, it goes in successful careers as you need a good income to afford the BMW-as the new BMW's are really expensive.

2) BMW produces the best affordable cars

3) Speed, economical









1) Sky Sports offers a great service to its customers-offering live sports. Sky Sports is know for the great football service they offer- 3 premier league matches a week.  Also this contains: Analysis from footballing experts, Highlights, Mid-week games and a 24 hour news channel. Sky sports fits into some of Gillian Dyer's lines of appeal.Happy families this is because all the family may want to watch the live sport together. Successful careers as you need a good job to pay the high fee monthly and you need a well paid job to afford this fee. Lastly Self importance and pride- It provides Premiership football and for most people this the most important thing.

2) Sky sports offers a great service to its customers provide great games and great analysis.

3) Great service