Target Audience for Existing products

Youngers

Youngers audience is aimed at the urban youth and an average age of 16 .  The show appeals to the teenagers as it is a teenage drama that is portrays problems relating to teenagers in it. Also it could appeal to all types of teenagers as the teenagers will want to know how it feels to be in a situation like the teenagers in this- on the street, making money etc.

Some Girls
The demographic for some girls is teenager’s most likely girls, as are able to relate to the teenage protagonists in the show, and are able to identify similar problems they have in real life, and make it more realistic. Also some Males could relate to the boys in this. The girls are always jealous of the one boy- that's how it in some girls.  The age range is from 16-40. This is because there are teachers in this programme and teachers can relate to the teachers in some girls.

Kidulthood
The demographic for Kidulthood is teenagers and adults. Both male and females. Firstly the teenagers could relate to the teens in this. Also teenagers will watch this as they will want to know how it feels in there situation- which is drugs and violence. The teenagers will want to know how the characters get into these situations and what do they do to get out these situations.  Adults because these teenagers have parents and they can relate to the parents- usually no dad- only a mum, as in Kidulthood they all have 1 mother parent.

Inbertweeners
The 'inbertweeners' uses different aspects to appeal to its target audience. Its target audience is young people aged 15-25. This can be seen from its use of young characters. The genre is comedy- in a sense this could appeal to more people, the people who enjoy comedy dramas. The Characters in this are very famous- this can get the fans of the characters to watch the show.

Bad Education
The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing innovative content to younger audiences. This is similar to some girls, as the teenagers could relate to the students in the show, and the teachers can relate to the teachers in bad education. similar to Inbertweeners this has very popular actors. This can attract consumers of Gavin and Stacy as Gavin Stars as the head teacher. Also A league of their own fans, as Jack Whitehall stars as the main teacher and the main character.

Production ideas

flashback:The narrative is about a young black male growing up in an estate where there is high knife and gun crime. The young male growing up gets involved with the wrong people selling class A drugs out to people willing to buy. As the young male becomes older and wiser he wants out in selling the drugs as he has a girlfriend who's pregnant. Because of this she wants him to find a proper job to support there unborn daughter. The black male character visits the people who he sells the drugs for because he wants out, but he learns that its not that easy so they make him deliver one last package to client in an estate if he wants.. Thinking about his family and wanting out he decided to do the job only on one condition that they would keep to there word. On his way to deliver the package he thinks about his girlfriend and his baby. He arrives at the estate with kids playing football on the street he walks up the stairs to be suddenly jumped by a Masked Character. The Masked Character takes the package and leaves him for dead. In his last moment he decides to pick his phone and call his girlfriend and tell her he loves her and his unborn baby. Tears run down his face. His girlfriend starts to cry, confused and in panic she asks him where he is. Unexpectedly the Masked Character returns to finish him off. The Masked Character stamps on his face and the screen blacks out.
Start:The young Black male is laying on the floor dialing his girlfriends number. Picking up he expressing how much he loves her and his unborn baby with tears running down his face. His girlfriend starts to cry, confused and in panic she asks him where he is. Unexpectedly the Masked Character returns to finish him off. The Masked Character stamps on his face and the screen blacks out.
The Enigma code in the storyline is the identity of the masked character who jumped the young black male. Another Enigma Code is why he got jumped.
The Protagonist is the young black male (His Flashback of the chain of events leading up to the present time).

Mr Bush's Comments:
1. Decide on scene(s) to Show in the extract.
2. Flashback of what? to what Scene?
3. Title?
4. Scheduling details?

instatution research

E4

E4 is a British digital television channel lunched in 2001 . The "E" stands for entertainment and the market segment that they aim for are between the ages of 15-35 years old. E4 have British based shows such as hollyoaks and made in Chelsea but also have US based shows like the Cleveland show and the big bang theory. Some U.S. imported shows, ugly betty and desperate housewives, are shown on E4 a week before it is broadcasted on channel 4. To date so far E4 most successful show was on 11 October 2010 when an episode of inbertweeners pulled over 3.7 million viewers.the channel is mainly aimed at the popular 15–35 age group. They mostly broadcast comedy and reality television shows aimed at the younger audience due to its modern sense of humour used. If a programme becomes a really big hit on e4 they consider broadcasting the shows on a sister company Channel 4. E4 have broadcasted many successful programmes that are aimed at teenagers over the years- the most successful was inbertweeners this lead to 3 successful series and then a movie. 

E4 aim towards 16-36 year olds the main target audience will be aspirers as they seek status and aspirers as usually younger people- teenagers. All the advertising attracts teenagers as they always use funky colours and the advertising is more attractive than the content. E4 target audience social class will be C1, D and E as this wont really appeal to people who work in higher management and these people wont really be attracted to the content that they put to show.  The reason why E is the target audience because in E  comes students and E4's main target audience are students.



BBC three

BBC 3 is a television channel from the BBC broadcasting channel. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing which include: Some girls and bad education recent successful Programmes targeted at the teenage audience. content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with CBBC. The reason they have not broadcasted between the hours 05:00-19:00 is because there main targeted audience will be occupied either at work or studying there programmes would be a waste of production if aired between those times because majority of the people wouldn’t be watching.During the 2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events. On average, nine million people watch BBC Three every week, and it has a 2.6% share of the 1534-year-old audience and 1.4% of the whole population.

Is very difficult to class the target audience for Bbc three as they supply all types of programmes. A and B could watch BBC three when they offer sports- usually on big occasions like the world cup and the Olympics in this situations these 2 classes would watch bbc three.  The primary class are C1, C2, D and E as the primary shows would appeal two plumbers and junior managers. Also the these social classes shift is usually 9-5 and the shows on Bbc three start after 6 o'clock which gives us a massive hint that the main target audience fit into these classes.

Inbertweeners opening sequence

Inbertweeners

in the start we can tell that Will is an Geek/nerd in school as he is wearing an blazer- in inbertweeners the students don't wear blazers. So by this we understand that will is someone who wont be popular with the students. The blazer also shows that Will is unique and throughout the episodes we do learn that Will is an unique student. We also see Will using a briefcase, this also tells the audience that he is very unique as other students don't use a briefcase. Will's expressions show that he is very nervous and this tells the audience that this person is new and he is just starting school. With Will's body language we can tell that he is very scared as the way he is walking is not normal and we can tell that he is very nervous.At the start of the sequence the main character was established with a range of shots. First shot used to establish the main character was a tracking shot - this was the establishing shot. Also the shots where very quick at the start of the sequence this is so that we get know the character and how the character is- geek/nerd. During the scene we see match on match action. We see a conversation with Will and the teacher. The 180 degree rule was used when Will and the teacher where having a conversation and shot reverse shot was used. In the middle of the sequence we see a birds eye view shot and this shows that it will be hard to make friends as we can see groups of people and we can see him walking though the middle.They were a great use of editing with the quick shots to present the main character- with the quick shots what done clever is the way we can see the school bully. With the sound we know that it is a school because we can hear people speaking and it makes a sound and we hear a bell at the start- so we know its a school. We can relate the characters to the Perkins theory- stereotypes which are partly true. The one who's short and has a briefcase is the clever one. Jay the blonde male is the one you cant trust. Tall one is the one you cant trust. In some ways this is how these type of people are presented in the media.

Some girls

The title of the program is called ‘Some Girls’, from this I can connote that the show is most likely female orientated and based on a group of them. There age is likely to be teenagers. The first ideas of this show may come up as the stereotypical life of girls and the troubles the go through in high school, like make-up, boys and puberty. The establishing shot of Some girls is text. We know what the programme is called and with the tittle we know what it is about- About girls. The we see the 4 main characters and with the props we know that the girls are very physical and the girls are a part of a team. Secondly with the costume we can tell that the lady wearing different clothes is the teacher and the girls are wearing identical clothes. The lighting is just normal daylight as its a school. In corridors there is light bulbs when its dark- but when its light out side there is no extra light. We learn that the blonde girl is the stupid one and the one who does silly things. The white one with brown hair is the strong one who is in control of most situations. The different clothes from the teacher shows she is in control. The setting is a football pitch which shows that the girls are quite unusual. Some girls comes on after the watershed timings as it airs at 10 o'clock- so this programme is aloud to contain strong words, as after 9 o'clock it could contain some strong scenes and strong language. Many teenagers watch some girls as teenagers can relate to these characters- the female audience can relate to the 4 girls and Males relate to the boyfriends. Also teachers can also relate to the teachers in some girls as the narrative is very realistic. The real life situation in this comedy is when the girls get boyfriends- and the rest of the girls get slightly jealous, This is a dominant reading of teenage girls and something that BBC have done really well. The soundtrack is parallel as it goes with the genre of the narrative,teenage type of music which teenagers enjoy-Music that adults won't like. In this series match on match action is done throughout the episodes and develops throughout the episodes. In the majority of the episodes we see them sitting in a 180 degree line whilst having a conversation. Then we see shot reverse shot whilst the girls are having a conversation throughout the series. Their are many theories that we could put into this series. Firstly the Perkins theory comes into some girls which means that some stereotypes are true. White female with blonde hair is the stupid one- who gets into bad situations with boyfriends. The Indian female is the clever and the weird one who stands out. Secondly the Mulvey theory . People might watch the admire the girls- male gaze.

Bad Education
The establishing shot is The teacher coming out of his dad's car, we can straight away tell that this teachers is very is not responsible. Then we see him puking into the school sink- again we learn that he is not responsible. The props we see we know that he is a teacher and works in the school. We see him holding a bag and we see him holding test papers.The editing is quite clever as they are quick shots and in every shot we see him doing something irresponsible. With the sound we can tell its in a school environment as we can hear high amounts of chatter between students and teachers. The camera work is quite clever as we can see the teachers reactions and we can see what he is doing- the camera is zoomed into his face, still we can see him doing something. This is very similar to Some girls as it comes on after the 9 o'clock watershed- comes on a 10 o'clock, teenagers are usually up at this time and have nothing to do, so they will put on some TV and watch some comedy. The target audience are teenagers and teachers from 15- 35. Teenagers can relate to the students and the teachers can relate to the teachers in bad education. But there is a twist to this as the teachers of the class is very much like a student which is very interesting- we don't really see things like relationships with students is like friends. This is very clever from BBC as its very unique- this could be the shows USP.  he lighting is just normal daylight as its a school. In corridors there is light bulbs when its dark- but when its light out side there is no extra light. With bad education we can apply the mulvey theory as the characters are admired. Jack Whitehall can come under the female gaze and the male gaze. Females admire jack Whitehall and Matthew Horne. Homosexual men admire Jack Whitehall, as Jack Whitehall acts slightly weird in the media- in the spotlight. Also in the class there is a homosexual student.

Younger's

The establishing shot is the man putting in a microphone stand and kissing a Jesus Christ chain. This can connote that he is the protagonist and is a relaxed man. Then we see a extreme close up of him pulling his headphones out and this shows that he is about to sing. Then its a massive twist when he's mum walks in the room and cuts everything this shows that these people are not really powerful and are just normal teenagers Dietetic music is played as the protagonist starts to sing. the protagonist is cut off by his friends mother. the shot of his mother is a low angle shot which puts her in power, and present her in charge and a higher authority.In the opening sequence there is a variety of mise en scene used through out. One of the essential Mise en scene used is Costumes because costume the characters wear enables the audience to be identify who the characters are.The characters in the opening scene are wearing hoodies, track suit and trainers which is normally associated with young adults hiding something or about to commit a crime.The lighting used in this clip is mainly is natural light as the scene appears at day time. This is different to what we associate with a teenage based movie containing hoodies because we would expect it to be at night and  them acting suspension or committing a crime.

Kidulthood
The establishing shot is a funky font of Kidulthood- type of font that teenagers will like. Then there is a jump cut to a football and muddy shoes kicking the ball this connotes that this is a school and people like football. The editing is very clever as we can see the main characters in one wide shot and its almost like a picture shot which are moving. The we see a close of the protagonist and we can see him sweating and this means that he is doing important work and we learn that he is making a gun. We see two men who are giving out invitations and this sets the narrative because everything explodes at the party and leads on 2 the second movie. The theory that we could apply to Kidulthood is the Perkins theory. Most of the stereotypes in this movie are true. The big Black six former has everyone on 'lock' and everyone is scared of him. The blonde year 11 is a prostitute and does drugs. 16 year old black female is pregnant. The big white female- everyone is scared off him, even Noel Clarke is afraid of this man. The Black males in that movie do drugs.There are different sounds used through out the opening sequence. There is dialogue that characters are communicating which is diegetic sounds as coming from characters. There is also diegetic sound coming from cars on the motorway and also there diegetic sound coming from people walking on gravel. There is also non-diegetic sound of music which gets fast and fast connoting that something existing is about to happen. The fast paced musics infers that young adults live there life at a fast and reckless pace.


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Exam Feedback

25/48

WWW: Quite Detailed answers interoperating media terminology 

EBI:  Include more examples, especially in the later questions 

L/R: rewrite question 3, including more examples/terminology

Q3: How does sound contribute to the atmosphere created in the opening scene 

At the start of the scene there was a very clever use of silence when the man was lighting the cigarette This was very effective as this made the audience think this functions as a enigma code. Where is this man? and Why was it very quiet? In this scene the sound used was diegetic and they was an element of non-diegetic. The difference between diegetic and non diegetic is that  diegetic is coming from the scene of coming from someone in the scene. Non- diegetic is sound which is not coming from the scene-it's added on. The the high pitch soundtrack was added to this scene whilst editing- this soundtrack was very spooky and it was very high pitch and it was going with the fire so this was a use of parallel sound as we associate this sound with what's happening in the scene. This soundtrack was creating a very scary atmosphere and a very trapped atmosphere because the fire was just in the boat and was going nowhere- this lead to a massive explosion, the explosion noise was parallel sound. Secondly their was uses of diegetic sound as some sounds were coming from the scene. The sounds that were coming from the scene was the fire and this sound was not added on whilst editing. Also the sound of the fire showed this was a very dangerous environment.  

Thought this scene the sound was keep on speeding up- this was building up tension. With the fire the pitch of the sound was keep on getting higher and higher- the sound was getting higher when we see the fire travelling on the line- The sound was very loud and disturbing and it engages the audience. The clever thing the the direct did with the sound was that when the fire was getting more hotter- the pitch of the sound was getting louder. When the pitch of the sound was getting higher this was creating suspense as the audience wanted to know where is this fire going. Overall the sound was used very well and the uses where very clever and it when well with whole scene. 

Preliminary exercise Evaluation

Self evaluation

The narrative is that the central protagonist (Alieu) delivers drugs to the 'villain' The villain creates an complication within the narrative- when watching this the audience think that this is a very straight forward story, which is the man delivers the 'food' and the other man gets his money. With this we developed the prop character theory- we learnt that the who receives the 'food' is the villain as he creates the complication, by not giving the money. Which is stealing. The hero (who's 'food' gets stolen) reacts as he doesn't receive his money.

WWW:
In the end our work had 18 shots and the shot tracker helped us produce this work and we did the shot tracker very well and the tracker was very detailed.  The tracker is very vital as it shows the time of the shots and it helps us remember how long the shot is going to be and it tells us what to do in every shot.  We did the establishing shot very well as it shows the surroundings and it shows who is the main character. The establishing shot is very vital as it determines if the audience is going to watch it as the establishing shot shows: the setting and the character.  In this video we didn't break the Match on match action rule. We didn't break the 180 degree rule as throughout the whole video  the two characters didn't step out of the line whist talking. We used the shot reverse shot when the dialogue was happening between the two people. The rules weren't broken. We used a variety of shots in the whole play. The close up of Alieu opening the door was a fabulous shot and it was clever use of the camera.

EBI:
When we do the final thing, we need to spend more time on editing as the editing wasn't great as we didn't spend much time on it and when we do the final thing we need to make sure we spend high amounts of time on the editing. Our shots were out of focus as we left it on auto focus, next time we need to make sure the camera is in focus and we need to check the camera before we start filming.  The sound of the characters wasn't very clear as we didn't use mic's and the characters weren't speaking loud enough.

What we learnt is that we have to spend more time planning video work as it is very difficult and everyone has to be 100 per cent committed. We need to spend more time editing and going through all the shots. We need to think about the setting and the setting surroundings- does it match the genre?


Strengths:
Used the match on action rule (Shot reverse shot and 180 degree rule)
Used a good range of shots- Close ups, over the shoulder shot
Simple and understanding storyline
Realistic characters

Weaknesses
Slightly rushed
Camera wasn't used well (auto focus left on)
Spent less time on editing (rushed)

 

Teacher Evaluation for Prelimary excersise

WWW: The uses of the over the shoulder shots. The low angle shot of Alieu. The simple dialogue used. Excellent opening- the establishing shot of Alieu entering the room. The use of silence. Effective match on action. Lastly realistic performances

EBI: Must post the video up on the blog. Editing gone wrong- same line said twice. Out of focus shots. The teacher in the room affection of detail.

Creativity: 3/5
use of technology: 2/5
production process: 2/5
codes and conventions: 3/5 
fit for purpose:3/5
attention to detail: 2/5 

Total: 15/30 

UK DIY 4Cs

Young and Rubicam- control
From my UK DIY 4Cs test majority of my results came under control. coming second was status which wasn't far behind.  With control I am a person with a strong ambition and I have the desire to succeed in life. I am motivated with a great work ethic. Also I am a very organised person.My creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance. I tend to wear top quality prestige clothes- which is not true. I think before I took the test I couldn't see my results not being in control, but status wasn't that far behind. 

TEN brands that appeal to you AND fit your Psychographic group


1) BMW
2) Mercedes
3) Seiko
4) Tagheur
5)Apple
6)Samsung
7)sky
8)Gucci
9)Audi
10)Ralph Lauren





 

Shot list

Shot number		Shot length:
1	Long shot of Alieu walking past the camera	0.03
2	Wide shot of Alieu Approaching the door	0.02
3	Extreme close of Alieu Opening the door	0.04
4	Over the shoulder from Khaled- Alieu walking to the chair	0.04
4	Wide shot of Alieu Sitting down	0.02
5	Over the shoulder  From Alieu- Khaled asking his question	0.04
6	Over the shoulder from Khaled answering the question	0.03
7	Over the shoulder from Alieu- Khaled confessing and getting slightly aggressive.	0.06
8	Over the shoulder from Khaled- Alieu getting cheeky and asking questions	0.04
9	Wide shot- Khaled getting angry and saying ‘please’	0.04
10	Low angle shot- Alieu getting up	0.03
11	Wide shot- Alieu walking towards Khaled	0.05
12	Point of view of Khaled- Alieu approaching khaled	0.05
13	Over the shoulder from Alieu- punching Khaled	0.05
14	Close up- Khaled face	0.02
15	Point of view- Alieu looking at khaled	0.04
16	Wide shot- Alieu running to the door	0.05
17	Close up- of the door handle Alieu opening the door	0.02
18	Long shot- Of Alieu running towards the door	0.05
		1:07

Brand Values for 5 brands

1)Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
The premier league is one off the most successful brand ever-its been around for the last 20 years. Its contains the best teams and players in the world-it has a worldwide appeal. The premier league can fit into some off  Gillian Dyer's lines off appeal. Firstly elite people this is because the best off the best step foot into the premier league and you need real talent. Secondly Rich, luxurious lifestyles this is because the premier league players live luxurious and rich lifestyles-the players have massive houses and have massive pay cheques. The Premier league is the known to be the most exciting league in the world-also the best league in the world.

2)Distill the brand values into one sentence of no more than 10 words.
 The Premier League brand is about exciting the fans and offer the best players in the world.

3)Sum up the brand in ONE word.
   Exciting



1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
   Nike is a brand which offers quality sport products. Nike is based all over the world and offers products all around the world. Nike can fit into many off Gillian Dyer's lines off appeal: Elite people-this is because elite people endorse the Nike Brand the likes of: Sneijder, Ronaldo and Rory Mcilroy. Also you have to be rich (well paid) to buy the Nike products as they are at high prices as the quality of products is very high. It also fits into self importance as the people who wear Nike products care about the way their look and also want stand out in crowds.

2)Distill the brand values into one sentence of no more than 10 words?
Nike is a brand which offers high quality products.

3) sum up the brand in ONE word
   Quality



1) Apple is one of the most successful brand in the world-selling the best technology products on the market. Apple contains great products in its portfolio including the iPhone and the iPad. Apple can fit into some of Gillian Dyers lines of appeal: Happy families-everyone in the house wants an apple product so they can socialize and play games with each other. Rich luxurious lifestyles this is because the apple products are really expensive iPhone prices starting at £429. Lastly successful careers as you need good job to purchase the products and some jobs you get a company phone which is an iPhone.

2) Apple is about top quality technology products;Apple products are simple and easy to use

3) Simple



1) BMW is one of the best brands in the world and one of the most popular brand in the world. This brand falls into some of Gillian Dyer's lines of appeal. Firstly dreams and fantasy as working class people dream to drive a BMW and work hard to drive a BMW. Secondly it goes into rich luxurious lifestyle as the rich people really want to buy a BMW because of the brand and the cooperate image-meaning the rich people will pick a BMW over a Nissan. Lastly,one of the most successful brand, it goes in successful careers as you need a good income to afford the BMW-as the new BMW's are really expensive.

2) BMW produces the best affordable cars

3) Speed, economical









1) Sky Sports offers a great service to its customers-offering live sports. Sky Sports is know for the great football service they offer- 3 premier league matches a week.  Also this contains: Analysis from footballing experts, Highlights, Mid-week games and a 24 hour news channel. Sky sports fits into some of Gillian Dyer's lines of appeal.Happy families this is because all the family may want to watch the live sport together. Successful careers as you need a good job to pay the high fee monthly and you need a well paid job to afford this fee. Lastly Self importance and pride- It provides Premiership football and for most people this the most important thing.

2) Sky sports offers a great service to its customers provide great games and great analysis.

3) Great service

Short film extract analysis-21 Jump Street

In this scene their is a use of high key lighting-this is because this is a funny scene and the high key lighting shows the 2 main characters facial expression. Also their is use of low-key lighting this is when their buying the drug. Low-key lighting was used because when selling drugs you sell in a low-key place with low amount of lights. The low-key lighting when their getting the drugs creates an enigma code because the audience want to know why is this drug sold in cautious manor and why are these police officers going to take this drug when their job is to tackle drug. The reason why high-key lighting is used mostly in this scene is because its a school and school is public place and school takes place in the day. In this extract their is a use of funny sounds this is because the audience are in the point of view of the 2 police officers and with this weird type of music us the audience straight away know that these 2 men are on drugs and are not feeling right. In the 1.50 minute of this scene we know that from this point these 2 men are effected by the drug as some random noises and some random shots of a water melon exploding so from this point we knew that the 2 men are on drugs. The type of sound used in this scene is diegetic as the its dialogue throughout the scene. Their is high key lighting throughout this scene as throughout the scene we clearly need to see their facial expressions as that's is what this scene is about them taking a drug and the director wants us to see the reactions and how their act. Lastly in this see their is a use of non-diegetic sound as when their are on the drug we hear different  types of sounds that we don't associate with this scene-maybe this is a technique used by the director to show that these men are on drugs.

Still image analysis

Low-key lighting is a technique used in film and television to create mood or set the tone of a scene.This still image is from the exorcist. The use of lighting is Low-key. This creates an scary atmosphere because we don't what the demon will do to the doctor so the director creates an enigma code with the low-key lighting as we don't know what will happen to this man as the exorcist is really dangerous. Their is high-key lighting on the doctor this may have different meanings and different interpretations-the light is coming from the exorcist room. The shot used is a wide shot-the wide shot shows the setting and focuses on more than 1 thing and the use of high key lighting is used to focus on the doctor to show his stance.

Citizen Kane Opening Analysis

The establishing shot is a close-up of  a sign stating 'no trespassing' this creates an enigma code as the viewers/audience  want to know why you cant produce this action in the area. Then the Camera slowly moves up and then we see a long shot of a castle which is slightly blurred as this connotes is a isolated place and its a Darkened place. After this shot their are a variety of shots of the castle which builds up suspense as the audience want to know why is their such high focus on this castle. Then their is a medium shot of a window of the castle few seconds into the shot the light turn off and we know that their is somebody in the room but we don't know who it is and this builds up a enigma code as we want to know who turned the light off and who lives in this scary environment. Then we see we see A extreme close up of a globe then its zooms out to show its a globe and somebody is holding it. Then their is a low angle shot showing the globe falling down this builds up suspense as the viewers don't know why it fell down and want to know what has happened to the man that was holding it. Low-key lighting is used throughout the opening scene-key lighting techniques are also frequently used in horror films to create suspense or control how much of the surrounding scene is revealed.

The sound used is non-diegetic as the spooky sounds were edited on during the editing stages. The spooky music creates emotion to the audience. Parallel sound is used as the sounds used accompanying the scene as this is a horror movie and slow, spooky music is being used. also the music is associated with the scene a scary environment with scary music.

The use of establishing shot shows that this castle is in the middle of nowhere and we want to know if anybody stays in this Spooky castle. Extreme close up is used on the mans lips and extreme close ups are used to show general reactions or emotion except in very dramatic scenes.

Parallel Sound

                                                               
                                                         Parallel sound

Contrapuntal sound

 

 

Contrapuntal Sound

Print advert analysis (2) Nike (My time is now)

 

 

 

The main colour used in this print advert is orange as its Wesley Sneijder  and he represents Netherlands on the international stage. The crowd at the back are blurred but you can see the spots of orange. The orange colour connotes power and in the football scene when you see the colour orange in the football scene the things that come to mind are: Beautiful football, Johan Cruyff and Marco Van Basten's wonder goal in the 1988 euro's.  When you see the colour orange at the Euro's or world cup you will want to watch as they play beautiful football which entertains all football fans around the world.

In the middle of shot is Wesley Sneijder and on the right hand side of the shot is the slogan which is: "my time is now" followed by the Nike logo and The Netherlands National Badge.

In this advert only 1 image is used and that is the footballer- Wesley Sneijder.  This I because Nike want us the audience to focus on the footballer and the Slogan as Its Sneijder's time and his time is at the  Euro's.

The type of shot used is a medium shot and the main focus is Wesley Sneijder.

The subject matter is to promote the Nike products and the product that they are promoting here is the Netherlands kit.

The main superstar (Wesley Sneijder) has an extra lighting effect this is to make the audience to focus on him and to make him look like a superstar and to have the spot light on him. Also the lighting connotes this player could be the superstar at the tournament.

The pose used is Wesley Sneijder Pointing at the crowd this connotes that he is celebrating a goal or celebrating a assist. This shows he is confident and is on form for the tournament and is raring to go.

Dominating reading-  Nike are promoting the Euro's and want people to watch it as they are many stars taking part

Negotiated reading-  Nike may want us to buy the Nike products and to watch the euro campaign

Oppositional reading- Nike don't care about the Euro campaign they just want to make money and they use superstars to persuade us to buy the products.

Print Advert Analysis

RBK Advert 

I will be analyzing Reebok's print advert. 50 Cent endorses this print advert. This advert, which contains 50 cent, has a rapper because Reebok want to show anyone from anywhere can become something. This
advert came out in 2005.


The colour which is used in this advert is black and the image is black and white. The black colour suggests that 50 cent has power and is powerful and it has a negative connotation as it shows that 50 cent may be a bad person who has been to jail and caused crime. The black denotes strength and authority that this may may be big in the hood and is looked up to. The colour black creates a negative atmosphere because black shows crime and death, but 50 cent survived 9 shootings and this shows he is a powerful man.

They are only 2 images that we focus on: the rapper and the fingerprints. This is because rebook want us to focus on the quotations used which are said by 50 cent. This advert has been put in a simple way. The way this is presented is to show 50 cent has been through difficult situations and he has overcome those situations

The type of shot on 50 cent is a close-up. Close up shots are used to focus on a subject and in this shot 50 cent is the subject in this advert. The subject of the quote which was said by 50 Cent. This also shows the audience his mood.

In this print advert no product is being advertised, but the brand is being advertised and this may give a bad image to the brand as they are using a former criminal, but they also may be some positives as its shows a celebrity who is well known in the media

This shot has been taking in a studio and been edited with a black background as the black color shows strength, power and dominance

Low key lighting has been used in this advert as it gives it a darken atmosphere as its almost like crime experience advert.


Dominant reading- The obvious reading for this print advert is that this product is aimed at teenagers that listen to 50 cent and like 50 cent.

Negotiated reading-  certain mass amount off people may think that it aimed at criminals who have been in a 50 cent sort situation e.g. been in gangs or in gangs.

Oppositional reading- This could be that Reebok is a brand that is only aimed at criminals and the people who harm the society.