1)Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
The premier league is one off the most successful brand ever-its been around for the last 20 years. Its contains the best teams and players in the world-it has a worldwide appeal. The premier league can fit into some off Gillian Dyer's lines off appeal. Firstly elite people this is because the best off the best step foot into the premier league and you need real talent. Secondly Rich, luxurious lifestyles this is because the premier league players live luxurious and rich lifestyles-the players have massive houses and have massive pay cheques. The Premier league is the known to be the most exciting league in the world-also the best league in the world.
2)Distill the brand values into one sentence of no more than 10 words.
The Premier League brand is about exciting the fans and offer the best players in the world.
3)Sum up the brand in ONE word.
Exciting
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
Nike is a brand which offers quality sport products. Nike is based all over the world and offers products all around the world. Nike can fit into many off Gillian Dyer's lines off appeal: Elite people-this is because elite people endorse the Nike Brand the likes of: Sneijder, Ronaldo and Rory Mcilroy. Also you have to be rich (well paid) to buy the Nike products as they are at high prices as the quality of products is very high. It also fits into self importance as the people who wear Nike products care about the way their look and also want stand out in crowds.
2)Distill the brand values into one sentence of no more than 10 words?
Nike is a brand which offers high quality products.
3) sum up the brand in ONE word
Quality
1) Apple is one of the most successful brand in the world-selling the best technology products on the market. Apple contains great products in its portfolio including the iPhone and the iPad. Apple can fit into some of Gillian Dyers lines of appeal: Happy families-everyone in the house wants an apple product so they can socialize and play games with each other. Rich luxurious lifestyles this is because the apple products are really expensive iPhone prices starting at £429. Lastly successful careers as you need good job to purchase the products and some jobs you get a company phone which is an iPhone.
2) Apple is about top quality technology products;Apple products are simple and easy to use
3) Simple
1) BMW is one of the best brands in the world and one of the most popular brand in the world. This brand falls into some of Gillian Dyer's lines of appeal. Firstly dreams and fantasy as working class people dream to drive a BMW and work hard to drive a BMW. Secondly it goes into rich luxurious lifestyle as the rich people really want to buy a BMW because of the brand and the cooperate image-meaning the rich people will pick a BMW over a Nissan. Lastly,one of the most successful brand, it goes in successful careers as you need a good income to afford the BMW-as the new BMW's are really expensive.
2) BMW produces the best affordable cars
3) Speed, economical
1) Sky Sports offers a great service to its customers-offering live sports. Sky Sports is know for the great football service they offer- 3 premier league matches a week. Also this contains: Analysis from footballing experts, Highlights, Mid-week games and a 24 hour news channel. Sky sports fits into some of Gillian Dyer's lines of appeal.Happy families this is because all the family may want to watch the live sport together. Successful careers as you need a good job to pay the high fee monthly and you need a well paid job to afford this fee. Lastly Self importance and pride- It provides Premiership football and for most people this the most important thing.
2) Sky sports offers a great service to its customers provide great games and great analysis.
3) Great service
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