Print advert analysis (2) Nike (My time is now)

 

 

 

The main colour used in this print advert is orange as its Wesley Sneijder  and he represents Netherlands on the international stage. The crowd at the back are blurred but you can see the spots of orange. The orange colour connotes power and in the football scene when you see the colour orange in the football scene the things that come to mind are: Beautiful football, Johan Cruyff and Marco Van Basten's wonder goal in the 1988 euro's.  When you see the colour orange at the Euro's or world cup you will want to watch as they play beautiful football which entertains all football fans around the world.

In the middle of shot is Wesley Sneijder and on the right hand side of the shot is the slogan which is: "my time is now" followed by the Nike logo and The Netherlands National Badge.

In this advert only 1 image is used and that is the footballer- Wesley Sneijder.  This I because Nike want us the audience to focus on the footballer and the Slogan as Its Sneijder's time and his time is at the  Euro's.

The type of shot used is a medium shot and the main focus is Wesley Sneijder.

The subject matter is to promote the Nike products and the product that they are promoting here is the Netherlands kit.

The main superstar (Wesley Sneijder) has an extra lighting effect this is to make the audience to focus on him and to make him look like a superstar and to have the spot light on him. Also the lighting connotes this player could be the superstar at the tournament.

The pose used is Wesley Sneijder Pointing at the crowd this connotes that he is celebrating a goal or celebrating a assist. This shows he is confident and is on form for the tournament and is raring to go.

Dominating reading-  Nike are promoting the Euro's and want people to watch it as they are many stars taking part

Negotiated reading-  Nike may want us to buy the Nike products and to watch the euro campaign

Oppositional reading- Nike don't care about the Euro campaign they just want to make money and they use superstars to persuade us to buy the products.