Print Advert Analysis

RBK Advert 

I will be analyzing Reebok's print advert. 50 Cent endorses this print advert. This advert, which contains 50 cent, has a rapper because Reebok want to show anyone from anywhere can become something. This
advert came out in 2005.


The colour which is used in this advert is black and the image is black and white. The black colour suggests that 50 cent has power and is powerful and it has a negative connotation as it shows that 50 cent may be a bad person who has been to jail and caused crime. The black denotes strength and authority that this may may be big in the hood and is looked up to. The colour black creates a negative atmosphere because black shows crime and death, but 50 cent survived 9 shootings and this shows he is a powerful man.

They are only 2 images that we focus on: the rapper and the fingerprints. This is because rebook want us to focus on the quotations used which are said by 50 cent. This advert has been put in a simple way. The way this is presented is to show 50 cent has been through difficult situations and he has overcome those situations

The type of shot on 50 cent is a close-up. Close up shots are used to focus on a subject and in this shot 50 cent is the subject in this advert. The subject of the quote which was said by 50 Cent. This also shows the audience his mood.

In this print advert no product is being advertised, but the brand is being advertised and this may give a bad image to the brand as they are using a former criminal, but they also may be some positives as its shows a celebrity who is well known in the media

This shot has been taking in a studio and been edited with a black background as the black color shows strength, power and dominance

Low key lighting has been used in this advert as it gives it a darken atmosphere as its almost like crime experience advert.


Dominant reading- The obvious reading for this print advert is that this product is aimed at teenagers that listen to 50 cent and like 50 cent.

Negotiated reading-  certain mass amount off people may think that it aimed at criminals who have been in a 50 cent sort situation e.g. been in gangs or in gangs.

Oppositional reading- This could be that Reebok is a brand that is only aimed at criminals and the people who harm the society.