instatution research

E4

E4 is a British digital television channel lunched in 2001 . The "E" stands for entertainment and the market segment that they aim for are between the ages of 15-35 years old. E4 have British based shows such as hollyoaks and made in Chelsea but also have US based shows like the Cleveland show and the big bang theory. Some U.S. imported shows, ugly betty and desperate housewives, are shown on E4 a week before it is broadcasted on channel 4. To date so far E4 most successful show was on 11 October 2010 when an episode of inbertweeners pulled over 3.7 million viewers.the channel is mainly aimed at the popular 15–35 age group. They mostly broadcast comedy and reality television shows aimed at the younger audience due to its modern sense of humour used. If a programme becomes a really big hit on e4 they consider broadcasting the shows on a sister company Channel 4. E4 have broadcasted many successful programmes that are aimed at teenagers over the years- the most successful was inbertweeners this lead to 3 successful series and then a movie. 

E4 aim towards 16-36 year olds the main target audience will be aspirers as they seek status and aspirers as usually younger people- teenagers. All the advertising attracts teenagers as they always use funky colours and the advertising is more attractive than the content. E4 target audience social class will be C1, D and E as this wont really appeal to people who work in higher management and these people wont really be attracted to the content that they put to show.  The reason why E is the target audience because in E  comes students and E4's main target audience are students.



BBC three

BBC 3 is a television channel from the BBC broadcasting channel. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing which include: Some girls and bad education recent successful Programmes targeted at the teenage audience. content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with CBBC. The reason they have not broadcasted between the hours 05:00-19:00 is because there main targeted audience will be occupied either at work or studying there programmes would be a waste of production if aired between those times because majority of the people wouldn’t be watching.During the 2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events. On average, nine million people watch BBC Three every week, and it has a 2.6% share of the 1534-year-old audience and 1.4% of the whole population.

Is very difficult to class the target audience for Bbc three as they supply all types of programmes. A and B could watch BBC three when they offer sports- usually on big occasions like the world cup and the Olympics in this situations these 2 classes would watch bbc three.  The primary class are C1, C2, D and E as the primary shows would appeal two plumbers and junior managers. Also the these social classes shift is usually 9-5 and the shows on Bbc three start after 6 o'clock which gives us a massive hint that the main target audience fit into these classes.