institutions use each platform to reach their target audience

Print Media
The institutions use different articles, magazines and different print adverts to promote the movie and with magazine this appeals to different people and it could gain a wider range audience. With print they inform people about the movie as they use different methods

Broadcast
The institution use trailers to reach to the target audience and the audience are main streamers who are likely to hear about the movie as the institution use promote on: sky, virgin and use BBC for interviews.

E- media
The biggest appeal is on E-media because majority of the people are on E media and this is how they could promote the movie as its free and effective. They use Facebook and twitter to promote the movie and they share shots from the movie regularly.