What techniques does the video use to establish the setting and engage the audience?
They use Mis-en-scene really well in this music video as the clothes that the actors where wearing represent gangs and violence in this country. When the audience first see the music video they will know that this movie is about violence, prostitution, riots etc. This is because of the way the people in the video are represented- represented like thugs. Throughout this music music video we see real life footage to make this movie more realistic and this could attract more people if the movie is more realistic. London in the media is presented as one of the best places to live, as its the capital of England and its presented as a safe place to live no danger. Plan b wanted to show how life is in London for the less fortunate as these people don't get help and don't get any support. What Plan b wanted to show the audience is that with out help and support this is what it leads to- being a hood-rat causing violence. So he wanted to show the harsh reality that doesn't get noticed and doesn't get noticed. The question is why did these teenagers riot in 2011? I think Plan b explains it in the music video/the movie. These teenagers have nothing to do in the summer and they get zero support from the government. So when 1 person went looting, then the trend was building. What Plan B intended to do with this music video is that he wanted to make the society understand why people rioted in 2011 and how bad conditions are in parts of London. This could also engage to all the people who watched the Olympics as foreign people probably think the country doesn't have any violence as London was presented like there is no trouble and everyone loves the government/country,However it isn't like that far from that.
Media Representations: How is gender/ethnicity/age represented in the video?
Age is represented in this video because when you're watching you only see teenagers and All the characters in this music video probably only have one parent and the parent may be likely to be on drugs, so they don't care about their children. Young kids who are represented as gangsters/thugs ,whereas we don't see normal teenagers ,older aged pensioner or middle aged adults.This reinforces the dominant representation that all teenagers are trouble and cause problems. Then you see around two girls and the rest are boys which again reinforces the representations that the media create about teenage boys. The media over exaggerate which creates "moral panic" which basically means the society start to panic and fear the younger aged group and teenagers. Many of the teenagers are represented in hoodies whereas someone like David Cameron who is dressed in a suit and looks smart is a binary opposite of how different statuses and backgrounds are represented in society. All these people in this music video are seen as a threat in the society. When you see the them on the street, you're are likely to cross the road because you don't know what they are capable of, they could attack you or steal something from you. This reinforces the The hypodermic needle theory because all this information is injected into their heads but the information isn't always right. In this music video we mainly see black people and this connotes the dominate representation of black people, living in estates involved with drugs. These are the people that we see in the music video. Also the very interesting thing is that plan b challenges these stereotypes as we see white people causing havoc. This was a very good technique used by plan b.
Media Institutions: In what ways is the video typical of music videos and what values does it promote?
This video is typical for a music video as it has the fast cuts which make it more live and entertaining, quick editing which cuts from the riots to them and Plan B singing, the actual content of the video shows it's a music video with the people going crazy, fighting and the two young children dancing in the front, the main focus is on Plan B, who is a rapper. Also, in the beginning of the video it has that parental logo which used for many music video and at the end it has the copy right and says warner music which again shows it's a typical music video. The video values promote Anti-government as it;s a protest song and they don't like David Cameron as shown in the video, support for the working class as many people who live in estates would be from the working class and lower, they have counter hegemonic ideas that basically mean they're against the rich and need more equality in society. I think all this negativity comes from the reaction towards what the media say about them because, like I mentioned above the media does over exaggerate which makes the teenagers angry because it's not all true. The sayings/lyrics suggest that teenagers are always causing problems in the country and are always in the wrong. In these types of music videos the shots have to be at a high pace as it worsen the situations and makes it more serious as there is a lot to show. This music video creates the story line and with the edits from 2011 shows how realistic the movie is. Also having a message in the music video.
Media Audiences: Who does this text/artist appeal to and why?
Media Institutions: In what ways is the video typical of music videos and what values does it promote?
This video is typical for a music video as it has the fast cuts which make it more live and entertaining, quick editing which cuts from the riots to them and Plan B singing, the actual content of the video shows it's a music video with the people going crazy, fighting and the two young children dancing in the front, the main focus is on Plan B, who is a rapper. Also, in the beginning of the video it has that parental logo which used for many music video and at the end it has the copy right and says warner music which again shows it's a typical music video. The video values promote Anti-government as it;s a protest song and they don't like David Cameron as shown in the video, support for the working class as many people who live in estates would be from the working class and lower, they have counter hegemonic ideas that basically mean they're against the rich and need more equality in society. I think all this negativity comes from the reaction towards what the media say about them because, like I mentioned above the media does over exaggerate which makes the teenagers angry because it's not all true. The sayings/lyrics suggest that teenagers are always causing problems in the country and are always in the wrong. In these types of music videos the shots have to be at a high pace as it worsen the situations and makes it more serious as there is a lot to show. This music video creates the story line and with the edits from 2011 shows how realistic the movie is. Also having a message in the music video.
Media Audiences: Who does this text/artist appeal to and why?
The demographics of Ill Manors music video I think is around group D / E as it appeals to more of the working class and people who live on estates, ones who can't afford a better life. The age group would obviously be for teenagers as it's about the riots that many teenagers caused. The video it self shows teenagers and younger, not grown up men or women. As it's many boys in the video, you would think it appeals more to men however, many girls would be attracted because there is some girls but also because some boys in the video are attractive thus, pulling a womanly audience; especially girls who like the "bad boy" look. This video appeals to a wider audience, ethnicity wise it appeals to both black and white people because the video contains both races however it doesn't have Asians, This movie could be for Indian/Asians as lots there is high majority of Indian/Asians in London who study with black and white people and they could relate these characters to their friends. The psychographics group that may watch this could be reformers.This is due tot he fact they are looking to change not only themselves but the society around them.when We first see the movie we believe that the target audience are just teenagers. The primary target audience are teenagers who are in the same situation. Then we see a interesting piece from Edward saying that this movie isn't just for the people who are thugs- who took part in the riots. It's also aimed at the opposite meaning how these people are brought up and why they come into these situations which is absolutely true. The pyschographic group could also be stragglers as they could relate to the music video.
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