Exam Feedback

WWW: We are seeing improvement and you have used media theories and language. However, plenty still to work on

EBI: Written English is still an issue and grammar holds you back

Institution and representation are the two weaker questions and you confuse where reference should go. why are you talking about stereotypes in the audience question not representation.

Re-write Q1 and Q3

1) Media Institution

The clever thing that was done was the use of acting. It was very positive because we didn't see the family hurt and the way the family reacted when he was about to crash. It was very positive as they didn't give up as they went to help the dad. With the crash the no blood was used which is positive as we didn't see anyone hurt- which gets the message across being put your seatbelt on then you wont get hurt. This advert has a child which could reach to a wider range of people. Families with children and children themselves.  The idea is very unique and I haven't seen it before. The technique being a invincible car and the car has such a massive effect.

This was a very short advert which means you could share this advert online and people will watch it as the advert isn't very long. Sharing on twitter is very easy as you share the link and a hashtag could get more viewers as it goes on the feed.  The main thing is that you could share it for free and keep sharing it many times.

The one thing that the institution have done well is that message is being told very easily. Message being: if you have a seatbelt on you wont get hurt.  If the narrative is short then the audience will understand the message and remember the message which will lead to less road side accidents. Lastly the appeal the advert has as no dialogue is being used and people around the world will understand what is happening with the facial expressions.

3) Media representation

This family are presented as a very strong family as the two females are saving the father with their own hands. The reason why the family are strong is because there are saving the dad. Also he does be saved as he doesn't get injured and is safe.  The family look very caring and care about each other and could be a dominant reading for white families who are caring. Also this a positive stereotype.

The family look like mainstreamers as they are a family of 3- with a small daughter. This family look like watching the main TV shows every night e,g. talk shows and soap operas on Friday and saturday nights as a family.  We don't know the social class. The likelihood is that this family isn't D or E  as this family have a house that they live in. The house does look quite nice meaning that the parents have well paid jobs.