1. Title of publication- The title is placed in the top third because it is easily visible and it stands out as its a BBC production and that's why the logo is in the top third. The title of this magazine is really bold but isn't taking up all the top third as people will recognize doctor who because of the BBC slogan in the top third and the actors- this is why the title isn't taking up the top third as it's a recognized brand. When we see the BBC logo we can trust it and this could lead to more sales as the consumers can trust it and trust all the information inside the magazine. The connotations of the silver colour are Mysterious and emotional and Doctor who has both of these including in the doctor Who story- mysterious adventure and emotional love life. The colours also go with the SCI-FI genre silver and gold and we see these colours on Star wars etc. When we see these colours we usually reefer to sci-fi movies and that is why these colours are used.
2. Slogan- In the top third we can see the slogan from BBC which reads 'celebrating 50 years of adventure in space and time' This shows how consistent BBC- producing a TV consistently for 50 years and its still going strong and it is something special and that is why the slogan is in the top third because they want the people to see what BBC have archived and it is something to brag about. We usually see slogans right on the top- but this is slightly different as its just on top of the title, or we see the slogan under the title. The
3. Central Image- The central image used on this magazine is the doctor of the show- Matt Smith. With most magazines we see- we only see the one 'anchor man' the main person of the show. With this magazine its completely different as we see 3 actors compared to the one used on most magazine front covers. BBC don't really need to establish the main values of doctor who as its been around for 50 years and the consumers tend to know everything about the show. Also Matt Smith can attract other types of audiences as he's been in other projects- this something that BBC and the Publishers are keen on using the main actor to gain more viewers. That is why the focus is on him and the other 2 are blurred out as they want the attention on Matt Smith. Matt Smith does establish the core value of this as its about doctor who and it isn't better central image than using the main actor. The type of shot used on Matt Smith is a medium close so we the audience can focus on his face, eyes and body language. The way the doctor is addressing the audience is by the serious look which is a common look with doctors and its exactly the look Matt Smith is giving to the audience. With the central image we can't see any females, which may connote that doctor who isn't really aimed at the female audience- the priority are the males. The reason why BBC prioritize the male audience is because they can go out and buy the merchandise which isn't really aimed at females.
5. Free offer- This magazine convention is used with this magazine. You get free anniversary cards with this edition. When we see this magazines you eyes go straight on that side of the page as its in bold red which connotes emergency, importance and the audience eyes go straight on the red text. The text stands out from other texts on the page as its bold and red
6. Colour scheme- The colour scheme on this magazine is very limited and not many colours are used with this magazine. This is because BBC don't want any piece of text to get mixed up. The colour coordination is very dull- the colours used: Red, white, gold and black. These colours aren't the lightest. Black is the magazines background as doctor who's main colour is black. The white text is used for the slogan as white is the main colour for text on a magazine. The Red colour is used on the competition text as that is the colour that gets most people attention. gold is used in the competition area as gold is the colour for winners.
7. Name checks- Name checks is used by making the audience feel that everyone, the audience, are together. They use it by the celebration slogan in the top third. This makes the audience feel that they are enjoying the success together as its a massive achievement and the consumers want to take part in the success.
8. Language- We can see that no words are wasted in the front cover and BBC are straight to the point with this. The language used is alliteration which makes the consumers remember the slogan as its catchy and it will be repetitive in their minds and this helps the T V show promotion and its very small and effective.
9. Competition- In the modern day magazines competition is on of the main connotion on a magazines as it attracts many people with the prices that could be won. The use of competition with this magazine is that you could win official merchandise such as DVDs. Many doctor who audiences will be interested in this as they will have the series highlights on DVD which they can view again. The clever thing is the suspense that BBC have built up as it says nothing on how you could win these prices
10- Bar code, date and price- With this magazine the bar code is on the bottom of the page and this is with most magazines as industries don't want consumers to be put of with prices so it is in the smallest font possible.
11. The real target audience- The real target audience for this magazine are the people who are interested in doctor who and for the people who watch doctor who. All these competitions and free gifts are used to create brand loyalty meaning that BBC are loyal to its customers and they reward them. Lastly the target audience could be the fans of Matt Smith as he is the main character and it could attract his fans.
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